CODADA – Market Intelligence & Insights
CODADA Retail Audits & Mystery Shopping
CODADA is a regional market research firm providing market intelligence and insights e.g. retail audit, mystery shopping, data gathering and compilation, etc.
We are specialized in the hospitality, food & beverage and FMCG / F&B retail service provider industry.
CODADA was founded in 2011 by partners with more than 40 years of combined professional experience in hospitality, retail, FMCG, and the F&B servicing industry.
Mystery shopping shows you how people experience your products and services across every point of contact. As a result mystery shopping reveals crucial points of your operation:
- how your employees are interacting with customers
- where and how your products are recommended
- the overall compliance with service standards
- product availability
CODADA covers different markets across the Middle East as well as Asia, headquartered in Hong Kong.